Building Legitimate Powerful Links
January 15, 2009 by Efficient Entrepreneur
Filed under Busi-Tips
This article is about 1100 words long, and will take about 6 to 11 minutes to read.
Raise Your Natural Rankings in Search Engines with Strong Link-Building Networks
To get to the top of the search engines naturally and without paying for a sponsored link your site needs 2 things: (1) Lots of keyword-rich text and (2) Lots of other high-ranking sites linking to it. This first thing you can do on your own or if you have trouble writing good, persuasive copy, you can hire someone to do it for you. But the second thing is the part that sends most new webpreneurs into a tizzy. After all, it’s one thing to get your site listed on your account at the couple dozen social sites, like Digg, and quite another to get other legitimate sites to give you their endorsement…which essentially is what they’re doing in Google’s “eyes” when they give you a one-way link.
The Easy Steps: Your first step when building your links should always be the easiest. Sign up for Digg, Delicio.us and the like and add your site to these registeries. You can use one of the automatic adders mentioned in the article “Making Friends the Virtual Way” if you want to take the Breadth approach. If you’re looking to add more depth to your first link-building step, I recommend adding your site by hand to each and every site you deem worthy. When you personally log in to Digg and add your site, you get to write a blurb about it. Hopefully, this blurb will attract other Digg-ers to check out your site. Essentially, you’ll be using these social bookmarking sites as they were meant to be used; to pick out and share cool sites.
The next step you can take on the beginner level is much more time-consuming, but can be pretty worthwhile. Use the search engines to find other sites that complement what it is your site does. For example, if you have a site aimed at giving advice to soon-to-be-divorced men, you may approach dating sites, legal sites and the like that would be interested in trading links with you. i.e. you put a link on your site for them and they put a link for your site on theirs. Mind you, reciprocal links are not worth as much as one-way links, but a link is still a link.
Follow the Genius of Ford: Ahh the assembly line, one of the most brilliant inventions aimed at efficiency. And as with any business, there is a way to automate this mundane but effective task. You can either: (a) hire a crew of cheap copywriters to search out link-building relationships for your site or (b) use some software that adds your links to meaningful (no spammy) sites for a fee. ***NOTE: There are a lot of companies out there that are a worthless scam and will end up hurting your rankings more than help. If Google or Yahoo ever find that you are doing any “blackhat” link-building, your site could completely disappear from the rankings. *** If you want to know more about what constitutes “blackhat”, keep your eyes out for a new article coming soon where it will all be explained.
One of the companies that I personally recommend is Linkvana. Essentially, Linkvana has partnered with a slew of sites that are looking for content about everything and anything. You write at least 100 words on some topic or another and include your keyword link in that paragraph and it gets posted on a site that Googlebots crawl regularly. What makes Linkvana unique from most other link-building sites is their highly strict code that keeps their links from fading from the happy realm of “whitehat” SEO to “blackhat”. They only accept a few hundred members at any one time, meaning that you don’t have to worry that thousands upon thousands of people are all using the company’s link resources and devaluing them. They also have very strict rules about the posts themselves that you submit, each post must make sense and can not read like it was written by a computer that barely understands the english language. You still will have to do some work (i.e. writing or purchasing writings) but the links sent to your site through this program are well worth it.
If you’ve decided you’d prefer to have others write out these paragraphs for you or to find possible link-friendly relationships for your site, check out Mechanical Turk. It’s a site run by Amazon where you can post simple little jobs, like “write a blurb about divorced dads, min. 100 words” for $2 and skilled people will do the job. Because it’s run by Amazon you can feel fairly safe throwing your money in the mix. If you hate writing or looking for link opportunities and are willing to throw a couple bucks (literally) at someone to do it for you, why not? There are a bunch of sites that offer freelance opportunities where you can pay someone $10/day for them to build links to your site at a minimum of 3 or 4 a week. Elance is one that’s been around for a while, that has had some bad reviews when it was attracting more sheisters than programmers, but seems to be improving its review process and attracting more real independent contractors. Two other sites, ScriptLance and RentACoder focus more on people looking to hire programmers more than writers and link-builders, but neither site can stay away from the vast money market that is SEO.
These are the tools that advanced web marketers are using every day to get their sites ranking naturally. But make sure you’re ready to dedicate some time to this aspect of your online business strategy. These services can get pricey quickly and if you’re not willing to put in the time, then you’re just throwing your money down the web drain.
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