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Free Credit Card Processing from Google?!

January 5, 2009 by Efficient Entrepreneur  
Filed under Other Resources
This article is about 400 words long, and will take about 2 to 4 minutes to read.

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Google is pairing AdWords with Checkout to offer you FREE CREDIT CARD PROCESSING!

The latest move from Google to encourage merchants to use Google Checkout will revolutionize your advertising and payment strategies for your business.

Google AdWords, the program that lets you pay as little as 5 cents per click to get listed on the top of Google for search terms, is being combined with Google Checkout to offset the normal credit card processing fees your company faces everyday. If your site is accepting credit cards right now, you are probably paying a monthly minimum (average $15), a gateway fee (at least $8.95), and a per-transaction fee (usually 2 cents plus 2%). You’re paying more than 2% if your customers are using a “Rewards” card…who do you think is paying for the rewards?! Certainly not Mastercard. And if your sales are slow, some credit card processors will even charge you a “low sales fee” of around $20 if you told them you’d be averaging x amount of sales per month and you haven’t met it in the last two months.

Google has a solution. Why not use the money you spend advertising to offset the credit card processing fees? Read more about it at the Official Blog of Google Checkout. “Free transaction processing enables you to process $10 of Google Checkout sales at no cost for every $1 you spend on AdWords. For example, if you spent $1,000 on AdWords last month, this month you could process $10,000 in Google Checkout sales for free.” And when people search for your products, a Google Checkout logo will popup next to your site name, which might attract more buyers.

All-in-all something to consider when you’re looking to update your credit card processing.

So sign up for Google Checkout and then Google AdWords, but before you start your first ad campaign check out Perry Marshall, the King of AdWords for some great investment-optimizing tips!

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