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Find your stolen images

April 5, 2009 by Efficient Entrepreneur  
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This article is about 400 words long, and will take about 2 to 4 minutes to read.

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You’ve spent hours and/or hundreds of dollars getting the best product shots and most customer-appealing images on your site, but is all this work you’ve done safe? Usually not. Even protected images can easily be circumvented by the right computer-savvy person. But the real trick is finding out who has actually stolen your images. With a web of millions of sites, with hundreds more being created every day how will you ever find the crooks that lazily stole your images instead of making their own?

TinEye to the rescue! Tineye diligently searches the color pattern, hue and shading of your image against all other images catalogued by search engines to find the similarities.

Remember the panic over the giant snake picture from Borneo?

borneo-monster

Thanks to TinEye.com, the hoax was revealed! Upload this picture into Tineye and the original river picture was found. Notice below, it’s the same picture with no snake.

riverwithoutsnake

What to do when you find someone has stolen your images is another issue entirely. Typically, in the brick-and-mortar world you would send a cease-and-desist letter. Essentially sending them a warning, “I’ve found you, now stop.” This has transferred over fairly well into the web world. But recently a new group of website owners frustrated with the “search-and-find” method’s lack of deterring image theft has been stepping up their response. These business people have been just directly reporting site with stolen images directly to Google or the site’s host to get them shut down without warning.

The copyright of images and content on sites is governed by the Digital Millenium Copyright Act. Before making any decision, make sure your copyright has really been violated by reading through the rules. For example, you can’t take anyone to court for violating your copyright until you’ve actually filed a copyright with the U.S. government. And if the violating site is not US-based or in a country that’s US-friendly, you can at best just request removal of your images. Either way, it’s good to keep up on not just your marketing but your business’ legal rights as well.

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