How to move or redesign your site without penalty
June 10, 2009 by Efficient Entrepreneur
Filed under Busi-Tips, New to SEO
This article is about 300 words long, and will take about 2 to 3 minutes to read.
Google can be sensitive when your site goes missing or suddenly appears somewhere else, causing your rankings to seriously drop. When you startle the Google, the Google will avoid you. But there are ways to avoid this penalty.
1. Move your site page by page to the new domain name.
2. Create personalized 301 permanent redirects for each individual page, connecting to its counterpart on the new site. Don’t just have all the old pages point to the new home page.
3. If you’re going to move it to a new domain name AND do a redesign. Move it first. Let it settle, then redesign.
Check out the offical Google Webmasters Blog for more of the best tips.
This is not to be confused with changing to a new IP address, which most likely will happen when you switch hosts. This official Google Webmasters article talks more about the tips below:
1. Keep both IPs open and live until you’re sure that all the search engines and spiders and human visitors that were actually using your IP address know that you’ve swtiched.
2. Make sure your site is live and working just as well as it was on your old IP before officially pointing your DNS to the new IP.
And as always, the Google will appreciate the value of your site more when you’re using the Google’s tools to monitor it. So always use Google’s Webmaster Tools to know where you stand with the Google.
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