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Great time to invest in PPC!

March 10, 2009 by Efficient Entrepreneur  
Filed under Busi-Tips

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Yahoo announced yesterday that because of the tough economy, it is lowering its minimum bid on a slew of sponsored key words.

“Given that certain business categories have been impacted by the current economic conditions, we’ve reviewed minimum bid amounts on a large number of Sponsored Search keywords
and reduced the minimum bids on many terms. This review process is a part of our ongoing efforts to optimize our search marketplace.

Some of these changes to minimum bids have already taken place. Please log in and review your account, as you may find that a number of your keyword bids that used to be below the minimum requirement may now be active if their minimum bids have been lowered. These keywords will automatically reactivate (and start displaying your ads), so make sure that your spending limits allow for additional traffic.”

A soft economy can actually be a great time to change your marketing investment strategy. Take advantage of lower interest rates, better deals and of course lowered prices!
And if you don’t know too much about PPC, you can always learn from the master of AdWords Perry Marshall. He may focus on AdWords, but the strategy is the same and if Yahoo is offering the cheaper deal right now, it’s a great time to buy!

NOTE: If you’re already invested in Yahoo PPC, Check Your Ads Now! The new lower minimum may turn a lot of your inactive ads into active ads, messing with your PPC strategy.

Source: Yahoo Search Marketing Blog

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